How to Use Social Media in Your Job Search

Gone are the days when you can simply scour cyberspace for job listings and end up with the position you’ve always dreamed about. The problem is that this one-sided communication lacks interaction and requires no online presence. In today’s social media era, users across the globe are harnessing Facebook, Twitter, LinkedIn and others to showcase their professional skills and create their own personal brand.

By letting viewers, including hiring managers and recruiters, get a glimpse into their personality, job seekers can utilize social media as an extension of their resume. Does this mean you have to keep all social platforms “business only?” Of course not. But there are strategies you can implement to make sure you’re making the right impression on each respective medium. Below are some tips on how to incorporate social media into your job search.

Create & Curate Engaging Content

If you’re a writer, designer, artist, etc. and have an online portfolio or published work, write a brief overview and then share the link on your social profiles. For Twitter and LinkedIn, be sure to include a few popular hashtags like #solarnews #renewabledesign #greenbuilding and so on to help more people discover your content. Reposting other people’s content (aka curating) can also help showcase what topics you’re passionate about. Be sure to include a few of your own thoughts when sharing info on the latest trends or developments in your respective industry.  

Don’t be shy about talking about your own achievements and posting snippets of your personal life. We don’t mean nights you closed down your local pub, per se, but perhaps weekend adventures, days spent volunteering, sporting events, etc. Remember, when trying to build a personal brand and share snippets of your personality with potential employers, don’t make it all about you – and be mindful not to overshare.

Find Current Job Openings

Oftentimes, companies will share their highest-priority openings on Twitter and LinkedIn. If you’re in the market for a new job, look for recruiters who specialize in your industry and follow them. Target companies that you aspire to work for as well.

If it’s a clean energy job you’re interested in, join Clean Energy Social, the online community for renewables, energy efficiency, clean transportation, energy storage and more. Empowering clean energy professionals, the industry’s leading social site allows you to explore companies, search jobs, participate in forums and connect with professionals. Create your free profile in just minutes (you can copy and paste your information from LinkedIn) and start making a list of jobs that interest you. If it looks like you’ll need specialized training or other certifications, there different schools and programs that focus on wind, solar and energy auditing.

Stay Up-To-Date With Your Industry (And Profession)

If there are new policies, breaking news, technological advances or other new developments in your industry, be sure to stay on top of these – and share accordingly. This will ensure your social profiles remain relevant and hiring managers will see that you’re in the know.

If you belong to industry groups, sit on boards, or participate in public meetings, these are also good social fodder. If you’re looking for groups to join or conferences to attend, start searching opportunities near you through Twitter hashtags, Facebook events, and LinkedIn groups. You can also follow relevant organizations and learn about upcoming networking opportunities. If you have the time, post live updates during the event, or simply share a recap with some key takeaways. Review any business cards you’ve collected and make sure to connect with those individuals on social media – this is a great way to grow your professional network.

Keep it Positive

Remaining positive might sound obvious, but seemingly innocent posts can quickly turn into a nasty debate if you share anything about religion, race, politics and so on. As you’re searching for a new job, keeping your social profiles positive is important for personal branding. Think of your social media banter as a part of your resume and a reflection of your personal attitude. If you wouldn’t say certain things during an interview, don’t say them on social media – at least during your job hunt. If you want to express yourself freely, consider creating a secondary account that you can use in a professional capacity.  

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