I think of marketing as a big band; an ensemble when arranged properly becomes an extension of your thought. I crave attention to detail in the midst of campaign chaos. As a result, I find myself project managing, teasing out task development, and an instigator to change. Working with business owners and organizations over the last 20 years has underscored my appreciation for moving projects beyond their current state with humor, careful listening and, ego – left at the door.
Executed complex Public Relation campaigns on the local, regional, and national levels
Managed award-winning marketing campaigns
Successful client retention, many over 10+ years
Foster active work environment for teams to maintain a positive attitude and achieve organizational and client objectives
Specialties: Communications, Internet Marketing, Sales, Public Relations, Specialize in consultation, strategy, public relations, and consensus building.
• Crisis Management
• Brand development, web site traffic growth.
Full Sail University 2011
Activities and Societies: Course Director Award - Digital Storytelling, Course Director Award - New Media Distribution
Consumer Direct Care Network 2015 - Present
Brand Development, Communications, Program Relationships, Managing Processes, Self-Motivated, Marketing Plans, Colleague and Vendor Involvement, Leadership, Marketing Research, Creative Direction, Statistical Analysis, Developing Budgets, Financial Planning and Strategy
CMR Marketing Strategies 2011 - 2015
Conduct deep dive analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity. Develop and test new marketing strategies which improve response rates among new and existing customer segments. Create marketing budgets and plans for partners that maximize client/business profitability. Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance. Conceptualize and develop report requirements for business needs. Prepare budget plans for assigned partners. Ensure all testing is set up and tracked accurately. Develop and propose new product/channel ideas/marketing concepts. Provide strategic direction to supporting marketing teams in order to develop/execute new marketing ideas/concepts/tests. Review, approve and report to executives and marketing creatives to ensure strategy is executed properly. Work closely with management to set strategic marketing goals/structure to deliver optimal policy growth.
Maverick Group 1996 - 2010
Co-founded, managed, and grew to national company assisting businesses in marketing and business development throughout the United States. Maverick worked in 186 different categories of industry and boasted a 85% success rate for clients. Profitably sold business, oversaw successful transition. Rare 85% Success Rate: Maverick identified gross revenue goals for clients based on past performance and market opportunity, then were accountable to achieving those goals Grew regional revenue from 16.5% in 2002 to 90% by 2005 20% annual profit growth from 2004 to 2009 Identified two major market disrupters/opportunities for business focus: Internet and Environmental Issues in Business
City of Topeka, KS 1989 - 1994
This was such an amazing job. It provided the physical exertion that my youth demanded. The broad creative that hard and soft landscape design and implementation uniquely affords. In conjunction, I was able to work in a city structure that included many departments working toward common goals. • Management of the City Park’s native and naturalized ecosystems, including controlled burns of tall grass prairie lands and management of supporting trail systems. • Organized and presented nature tours to over 1,000. • Novice heavy equipment use, forklift, front loader, skid loader. • Proficient with arc welder, electric building tools, • Certified Arborist • Class B Drivers License